Cookies
Last updated 28 August 2026
The short version
This website sets no cookies unless you accept them.
We use one optional analytics tool, and it stays switched off until you say yes. If you decline, or simply ignore the banner, nothing is stored on your device and nothing about your visit leaves our servers.
Your current choice
Your browser is not running JavaScript, so no analytics cookies can be set at all.
What we set if you accept
Accepting loads Google Analytics 4, which sets two first-party cookies on era-advanced.com. They tell us how many people visit, which pages are read, how far down those pages people get, and which of our outbound links get followed. They do not tell us who you are, and we have switched off every advertising feature, so nothing here is used to build an advertising profile or to follow you onto other websites.
| Cookie | Purpose | Expires |
|---|---|---|
| _ga | Tells one returning browser apart from another, so a person who reads three pages is counted once rather than three times. | 2 years |
| _ga_BEFH5K0G2D | Keeps track of the current visit, so a single session is not counted as several. | 2 years |
Google acts as our processor for this data and is itself in the United States, so accepting means your IP address and the pages you read are transferred there under Google's standard contractual clauses. That transfer is the main reason we ask first rather than assuming.
What we set either way
One thing, and it is not a cookie: your answer to the banner is written to your browser's local storage so we do not ask again on every page. It contains the single word granted or denied, never an identifier, and it is never sent to us or to anyone else. Clearing your browser data removes it and you will be asked again.
No other third-party content
Apart from Google Analytics after you accept it, every image, stylesheet and font on this site is served from our own domain. We deliberately self-host our typefaces rather than loading them from a font service, because doing otherwise would disclose your IP address to that service on every page you read. There are no embedded videos, maps, chat widgets or social buttons.
Links to other sites
We link out to Apex Insights, ERA Racing School and our social profiles. Nothing is loaded from those sites while you are here, but if you follow a link, that site will apply its own cookie and privacy practices.
If this changes
If we ever add another analytics tool, a form or embedded content, we will update this page first, and ask for your consent where the law requires it. Questions are welcome at info@era-advanced.com.